Sport & Human Values
PhD in Information Sciences
Professor at the Deusto University and in Madrid at the Complutense University and the Polytechnic University.
Professor at the Spanish National School of Football Coaches.
Considered the first sports journalist of Spain, he's a national figurehead. Santiago Coca Fernández stands out for his academic masterclass on sport. A teacher of teachers, he has given classes to a wide range of students, from university students to famous Spanish coaches such as Luis Aragonés, José Antonio Camacho, Jorge Valdano and Pep Guardiola. His words inspire rigour, value and accuracy, he says that "sport is very complex because it is performed by human beings. The complexity is the recognition of the fact that nothing in the world is simple".
Author of numerous publications related to Sport and Education, with a particular emphasis on football, which without doubt has been one of the biggest sports for many years. (https://dialnet.unirioja.es/servlet/autor?codigo=256618).
"Football as an educational tool" is the title of one of the many masterclasses given by Professor Santiago Coca in which, using his great communication skills, he teaches us the importance of children becoming part of a team and the benefits they reap in terms of developing social skills and self-knowledge.